Why TikTok Remains the Top Downloaded App Despite the Competition by Ben Givon
Even though tidal trends such as audio social and TikTok impersonator apps keep sweeping the social media scenery, mainly Instagram, Youtube and Snapchat, monthly reports show the original still being number one, holding on to its dominance on the monthly app download listing for the fourth month of 2021. The listings show TikTok holding the leading position on the Overall Downloads and App Store Downloads charts while being second on the Google Play Downloads chart. Ben Givon explains why TikTok remains on the throne, despite the rising concerns and controversy behind the app.
Despite the fact that it was banned in India, which was the biggest user market for the said app at the moment, and numerous sidetracking events that made it challenging to maintain the numbers, more and more users keep coming back for more. The short-video app will most likely become the next billion-user platform at some point during this year, as forecasted by many. These new numbers only underline the said predictions, as TikTok is once again the most downloaded non-gaming app globally; over 59 million installs, 13 percent of them being from Brazil.
Rising controversies and concerns keep diverting the app, particularly the novice copycat functions being added to leading social media platforms. Youtube is among these platforms, with recent reports of its TikTok-like feature “Shorts” bringing 6,5 billion views monthly. This can only suggest that these events and numbers will eat into the audience residing on TikTok. “Short” is being launched all over the US in the coming week, so we will see soon enough if it will pose a threat to TikTok. Another copycat TikTok feature was added to Snapchat, named Spotlight with a rising number of users, currently at 125 million a month.
Despite the fact that short videos become more and more readily available, TikTok is still superior, even though the momentum was halted a bit. Nonetheless, Ben Givon believes that this will be a perfect time to implement the next development stage, a one that includes more revenue and business generation tools designed for creators.
When we take another look at these charts for April, we can see that there were no significant changes spotted, except a novice addition to the Google Play downloads chart, an Indian streaming app named “Hotstar”. Facebook though, still remains dominant on the overall chart, with its four apps in all categories. Nevertheless, TikTok and its resilience on the charts are incredible. There was no other app that ever stayed untouchable in the face of constant new competition as TikTok. A great current example of the opposite happening is the case study of Clubhouse — a trendy new app that saw huge popularity at the beginning, but is now declining due to Twitter and Facebook launching their versions of audio social tools.
This largely suggests the running trajectory of trending social media apps; TikTok, as the only exception from the case, still remains in its dominant position, with huge growth potential and expansion potential. More and more young people discover the connective value of the app, and the overall image of the app is switching towards being a serious player and a must-have thumbnail in your socials folder all across your devices.
If you haven’t looked at TikTok seriously in the past, Ben Givon advises you to take a closer look at this app, given that the obtained data suggests time and time again that TikTok is here to stay. It might be a perfect time to reassess your approach and include TikTok in your social media strategy, all the while considering its vast promotional options and an upward evolving pattern that’s showing no signs of slowing down.