TikTok Marketing Strategies that Really Work

Ben Givon
4 min readJan 3, 2022


TikTok is a video-focused social networking platform that is becoming more popular by the day.

Considering the influence of this social network today, TikTok’s marketing potential is enormous. If your mind is set to use TikTok to grow your following and put your business on the path to success, you will need a strategy that really works.

In this article, you’ll learn about great methods for creating TikTok content that will help you make the most of this trending social network. Understanding TikTok is the first step.

TikTok Marketing Potential for Promoting Your Brand

TikTok has already passed 1 billion monthly users. The popularity of TikTok skyrocketed during the pandemic and today it is the most-downloaded app in the world.

TikTok marketing revolves around promoting your brand, product, or service in a way that can benefit TikTok users. You can achieve this by using various tactics, like influencer boosting, advertising, and making organic content that could become viral.

The benefits of well-thought-of TikTok content are enormous. It can increase your brand awareness, build an engaged community, provide crucial feedback, open doors to advertising your products and services to the targeted audience, and more.

TikTok Audience Relevant for Your Business

TikTok provides an excellent opportunity to be in front of an audience you may not be exposed to otherwise.

A big chunk of the TikTok members are Gen Z. They are usually committed to the TikTok platform exclusively or they are not spending much time on any other platform. Among other social apps, TikTok is a place where the Gen Z audience, as well as a large number of Millennials, can engage with your marketing agenda. Gen X’s presence is also growing in numbers on the TikTok platform.

Gen X marketers are widely accepted on TikTok, they fit right in, Gen Z audience is connecting with them profoundly, more than on any other platform.

TikTok Content That Will Help You Achieve Your Business Goals

TikTok marketing is completely different from Instagram and Facebook, with specific trends and user behaviors. Investigating your audience, their interaction, and time spent on other social media compared to TikTok sounds like a good idea. By doing that, you can understand what type of content is suitable for your brand and the type of audience it can engage.

After contemplating audience size and characteristics, the next step is creating inspirational material. Here are some tips on how to create engaging content on TikTok:

  • Use the TikTok platform to answer questions for your audience
  • Create content that brings value to the viewers and their interests
  • Try to make your TikTok content interactive and enjoyable
  • Look at it from a journalistic perspective
  • Be creative and inspirational
  • Don’t hesitate to engage with existing user-generated content
  • Always try to be genuine

Be proactive, create a TikTok business account for your brand. Try to make different types of content. Short content, no more than 15 seconds long, as well as long content that is not exceeding 3 minutes, with the optimum being 1 minute. Pay attention to trending topics and utilize those opportunities to connect a trend with you or your agenda. The idea is to be constantly present on the platform which means posting several new videos a week or a few per day. This can get you the desired exposure.

Last but not least, get familiar with the TikTok algorithm. Understanding how TikTok ranks and displays videos can give you important insights for your marketing strategy. Once you understand how the algorithm works, you will be able to easily position your TikTok content, find clever ways to display it, implement hashtags, and manoeuvre engaging strategies.

Follow Popular TikTok Accounts for Inspiration

A huge part of the TikTok ecosystem is influencers. Many TikTok superstars are shaping viewers’ attention and their authority can play a big role in your marketing success. Taking into consideration the size of the audience they are engaging with daily, and we are looking at millions following their accounts for inspiration. This is a good way to start.

If in doubt which creators on TikTok to follow, start with the Discover feed. You can search for the accounts whose content is related to your niche. Almost every day, brands are making viral videos that evolve into movements and achieve unbelievable results with TikTok advertising efforts.

Another way to brainstorm ideas for your TikTok content is to check out what strategies other brands are using to achieve incredible results on this platform. You can search by industry, market, and solution to easily navigate and find the type of content that can be an inspiration for your marketing strategy.

There is no guaranteed formula or a recipe for going viral on TikTok, but there are examples of people who made it. The popularity and influence, proven marketing strategies, and the power of TikTok combined, will have you set for jumping on the hype bandwagon.



Ben Givon

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.