TikTok is testing a Snapchat-style vanishing stories feature

Keeping Up With The World

TikTok explained its decision for the new TikTok stories feature. They’ve said that they are always looking for new ways to bring more value to the community and make being on TikTok a richer experience.

WhatsApp Jumping On Board, As Well

The Facebook-owned application WhatsApp also introduced a function that lets you post photos and videos that disappear after being viewed.

Twitter Discontinues Fleets

The formula doesn’t necessarily go “Social Media Giant + Stories Feature = Success.”

Twitter didn’t find success with its Stories feature Fleets

Conclusion

Stories are one of the most consistently popular features on different social media platforms. So no matter which pops up next to take TikTok’s crown (hey, we don’t make the rules, it’s just apparent that nothing is forever), we will probably also see that company introduce Stories at some point or another to spike up that engagement rate.

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Ben Givon

Ben Givon

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.