For a while, it seemed as if TikTok had stolen the thunder from Instagram when it comes to social media stardom, but Instagram is and will continue to be, for the time being, the main focus of marketers. With more than a billion active users and more than 500 million on Instagram Stories alone, Instagram is here to stay and won’t be so easy to dethrone.
Even though younger generations slowly but surely claim more buying power and are located mainly on TikTok, Instagram’s reach and engagement remain incredibly high. If you plan to expand your digital presence and, as well as your reach, including Instagram in your strategic planning is a definite must.
Ben Givon lists four simple yet efficient tips on how to improve your presence on this beloved platform. If you are just starting with Instagram, crucial focus areas can be split into four sections, detailed below.
Use Stories to Tell stories
One of the main “temporary content” tools used to skyrocket brand awareness and engagement are Instagram Stories. As we’ve already noted, this content is viewed by 500 million daily, and with that in mind, this top of feed positioning tool should be well-crafted and used to capture viewers’ attention. If we know that the average attention span per person is 7 seconds, the presented content should combine text with visuals to further boost impressions. It can be challenging to create something so simple yet effective, but once you have all of your basics down, such as brand culture, goals, and objectives, there should be no issues. Ben Givon advises using Instagram Stories to build and maintain an exceptional in-app presence.
Hashtags that matter
Searching the internet, you might come across multiple pieces of advice when it comes to hashtags. The suggestions regarding the use of hashtags are rather extreme. Some experts believe brands should use up to 30 hashtags per post, which is considered Instagram’s limit. Others claim that you should only use three to five hashtags per post, but only relevant ones, tied to the brand and the particular post itself. There is no universal advice for hashtags, and brands should accommodate their own digital strategy and unique audience.
What You See Is What You Get — Eye-catching Visuals
It should go without saying that Instagram’s primary focus is based on outstanding visuals. This kind of content should make people stop mid-scroll and check the post out. There are plenty of ways to capture someone’s attention with quality visual content. Nonetheless, the brand’s visual identity should perfectly align with its objectives. Pictures should speak more than a thousand words, and the imaging present on-screen should make an automatic connection to the brand in the consumer’s mind.
Use Reels for Real
Some might say that Instagram’s counterpunch to TikTok is creating a clone-like feature named Reels. Instagram continuously searches for ways to slow down the seemingly unstoppable TikTok momentum. This is why, even though Reels hasn’t taken off just yet, Instagram will surely pump more funds into this feature, keeping more users on the platform. If we know that Reels is here to stay, we can conclude that it is a relevant feature that needs to be implemented into the brand’s online strategies. Research has also shown that using Reels helps boost overall IG presence, which is only one of the ways Instagram is showing its eagerness to emphasize this feature.
By switching your focus to these four key points, you will quickly achieve an effective and engaging Instagram presence. Ensuring that all of these elements align with your brand culture and strategy is utterly important, and it will provide noticeable results in no time. Ben Givon advises starting right away, so you can get the most out of this star social platform.