How to start and use Social Media to spread your content online according to Ben Givon
Can you build content that is written? Wondering how less effort can push more traffic to your blogs, eBooks, or white papers?
In this article you’ll discover a method designed by Ben Givon to easily promote each piece of content you create.
1.Optimized Title
You wrote an essay, ebook, or white paper, so you have done the hard part, haven’t you? Not so quickly. The “hard part” of content marketing is not the production of content, which is the fun part, but rather getting the word out about it.
You deserve to reap the rewards if you have taken the time to produce high-quality content, and this is only possible if you have the time to promote it. A solid repurposing plan would assist you with time management to be more effective while increasing the popularity of your written content.
We suggest spending some time crafting your headline before we get ahead of ourselves, though. Clicks are powered by news. Because of a bad headline, you don’t want to waste hours writing a brilliant article that no one reads.
When your content has a killer headline, post it, and then you can move on to promoting it.
2.Build your Spreadsheet Social Media Post
As Ben Givon recommends, the next step is to create 10 posts to share on social media from your content. Saving this information in a Google sheet or Excel spreadsheet will make it a snap to upload your posts in bulk into a scheduling tool for social media.
You need to create a fresh Google sheet that contains the queue of social media posts you are going to create to get started. Attach tabs for each of your sources of content (Blog, eBook, etc.) and formatted post tabs for each of your social networking sites (OUT Twitter, OUT LinkedIn, etc.) so that you can directly import those posts into your scheduling tool.
3.Identify 10 figures or primary quotes
You’re ready to begin filling it in now that you have set up your spreadsheet and understand how to use it.
First, grab from your article 10 quotes, statistics, or other snackable (easily consumable) bits of text. Scan your article for particularly meaningful and self-explanatory sentences. All good options are pull quotes, actual quotes from interviewees, statistics, and other data points.
In the first row, paste the first snippet you want to post into the columns for Twitter Text, LinkedIn Text, and Facebook Text. For each social platform, tweak the text to fit the best practices and add relevant hashtags to the copy.
Repeat this process with other quotable bits from your blog post once you’ve finished the text for your first social post. You will have 10 rows filled with text for Twitter , LinkedIn, and Facebook posts when you’re done.
4.For each social network, generate 10 quote graphics
Armed with your new design prototype, by copying and pasting the text for each social media post into the graphic and tweaking it to match, you can easily mass produce graphics. As Ben Givon points out: the shorter, the better.
Make sure that each time you create a series of social posts to promote a new blog article, eBook, or white paper, you choose a different backdrop. You will possibly offer stock images to select from your graphic design tool, or you can find images from royalty-free sites such as Pexels, Unsplash, and Pixabay.
If you’re going to scatter your 10 posts in a much wider calendar of social media, it’s all right to repeat the history on these 10 photos. On your social media, people won’t see the updates one after the other, so it won’t be apparent that you’ve replicated the template. Upload them to your computer when you’re finished making your images and paste the image filenames into your spreadsheet.
Promoting several social media posts for your published story, eBook, or white paper will ensure it receives the publicity it deserves. You can optimize the value of your written content, save time creating content for social media, and dramatically increase the exposure of your content to drive traffic with this easy repurposing method. Good luck!!
