How to Effectively Use Unsplash: Ben Givon Guide to the Great Visual Marketing Channel
Great brands are not just a logo, they are emotions, networking, photography, social media strategies and much more. So, in order to invoke feelings in your potential customers that will lead them to buy products, you can use platforms like Unsplash to promote your brand through beautiful images.
Here are some useful tips on how to use Unsplash in order to gain results and build your brand.
Time Your Photos Around Important Dates
When making a branded photography strategy, bear in mind some important dates. These include, among other things, national holidays, religious holidays, important news events and upcoming and leaving seasons. Timing content strategy always brings in results.
A pro tip is to time the posting of these photos in a way that you post them one month before the date actually comes. Why? Well, good content writers will start writing and planning their articles and blog posts approximately one month before these dates.
Set photos to align with significant search terms
One of the major benefits of Unsplash is that you do not have to target your audience. They will be able to find your pictures with ease if you set your visual content and relevance settings the right way. This will make for an organic way of work.
This will let you set who will be in the position to find your photography and what will be the scope of your audience.
But That’s Not All — Use Tags!
Sure, the platform has automated tagging in order to assist users in finding your images, but you would be a fool not to use the option of picking some of the tags yourself.
This will render your images as multi-purpose ones.
In the tags, use words that refer to objects on the image, as well as some abstract terms — happy, content, anger, etc. For example, if you have an older couple hugging on the picture, use words like ‘love’, ‘maturity’, ‘trust’, etc.
Naturally, you will want to use words that are trending, especially if your image can be used by marketers searching for business-related images. So don’t forget tags like ‘marketing’. Affiliate marketing tips’, ‘marketing advice’ and similar ones. Of course, use them just in places where it makes sense to do so.
We’re Not Done Yet With Image Discovery — Use Captions!
Yes, the visual settings and tags help, but you will get some extra discoverability with captions.
This is due to the fact that Unsplash ranks well in Google Image search, which is one of the most used picture searching tools in the world. Countless content creators and other people use it.
The platform utilizes machine learning and image recognition tech to optimize the search engine visibility of its content. But extra text related to the image will make for even more organic traffic.
Put in the Location
If the image you are posting is set in a specific location, do mention it. Someone searching for pictures from Paris via location-based search terms will really appreciate the help if you put in the exact place.
Syndicate branded photography to publishers
When branded images are put on Unsplash and tagged, they will be discoverable in search, but also branded as ‘sponsored’. This is great, since Unsplash is used by millions of people, but most importantly, by big names like Squarespace, Adobe, Yahoo, Forbes, etc. The pics can be added to Trello, WordPress, and many others, and your content can easily end up on sites like Buzzfeed and Medium, among other ones.
Final Word
In marketing, visual marketing has a big role in bringing in potential clients and shapes the way they see a brand. So, having a visual marketing solution that lets your brand have influence on customer decisions is a great thing, especially since it is done without forcing brand imagery on them!
