A popular misconception is that writing a successful social media copy is an easy thing to do. Three pillars of social media writing need to be applied: conciseness, relatability, and creativity. Ben Givon explores all the necessary steps to achieve content creation greatness and make shareable content ready-made to go viral. It’s not as complicated as it might seem, and creating a perfect brand image won’t be such an issue after exploring the contents of this article.
Try thinking about when was the last time you came across a quality post, like a funny tweet or a good IG post. Social media users feel inclined to share the posts they resonate with somehow or make them laugh, which is logical. A study suggests that 27.9 percent of users are motivated to use a particular social platform so that they can share videos and photos with their circle of friends. Let’s see how to make that content memorable.
“Simplicity is the ultimate sophistication.” Leonardo da Vinci
Keeping the audience engaged and interested in your content is one of the most challenging jobs regarding social media content creation. Given that humans nowadays have extremely small attention spans, 8 seconds to be exact, it comes as no surprise that the content should be short and to the point. Needless to say that it should also be very much attention-grabbing.
Removing fluff is the most important thing when it comes to creating concise content. You should always ask yourself, what is the main message you are trying to get out there? Cramping as much information as possible into one post because you believe all of it is important won’t do you any good. The fact is, you could remove as much as half of that information and still spread the wanted message.
The content that’s showing up on your social feed needs to complement your brand. By doing so, you’ll make sure that the content resonates with your niche audience and further boosts engagement. Here are some Ben Givon hot tips on doing so:
- Numbers and statistics regarding the industry
- Trends and news regarding the industry
- Influencer quotes from the industry
Q&A’s with industry experts
Content that contains helpful information is considered very shareable, given that it can teach people something. In return, if they find it interesting enough, they might want to spread it along to their followers, and so on.
Include the Audience in the Content Making Process
If you’ve tapped out on ideas on your own, involving your audience might be an excellent idea for fresh ideas regarding content creation — such a simple yet relatively effective way to attract more followers and keep them engaged and buzzing.
The name user-generated content usually applies to content created by someone with no relation whatsoever to the business or brand in question. Ben Givon lists a couple of great examples of user-generated content:
- Social media posts
- Product reviews
User-generated content is proof you give your audience that real people enjoy and love your products or services. Being reliable and authentic is guaranteed when using this type of content in your posts. When looking from a user’s perspective, this content is highly shareable because it gives exposure to the real people and thus makes it more likely that they will share this content with their follower base later on.
Finally, Ben Givon believes that using the combination of these three pieces of advice will help make your copy shiny and new. Writing successful ear and eye-catching content isn’t an easy job, mainly because of the fast-paced world we live in; so, when writing a copy. Be sure to keep all of this in mind, and when you happen to forget, go back to the article, and remind yourself of the successful copy basics.