As you have probably guessed, Pinterest is a platform to engage with new audiences. This social media has more than 200 million users. And almost every user uses this resource to make more informed purchasing decisions. Clearly, there is a big difference between succeeding on Pinterest and using it. If you see that your audience on Pinterest increases, you might want to consider converting this audience into leads.
In this article, Ben Givon will cover a number of useful strategies that will help you turn your audience into traffic for your business.
Use keywords when you create boards.
If you are familiar with Pinterest, you should know that a board is a collection of related pins that prompts discoverability. For example, if you have a marketing related business you can consider key phrases like “Marketing Strategies”, “Content Marketing”, etc. This way it will be much easier for users to find theme related content. These keyword optimized boards will make your Pinterest content more discoverable by the search engines. As Pinterest is a visual channel, your uploads will have a better chance of being seen, if users are looking for images. If you organize the boards, as Ben Givon recommends, you will attract users not only from Pinterest but also Google.
Keep your content up-to-date with Rich pins
In simple words, Rich pins synchronize with your website visual content in case you make changes on your website. There are numerous reasons to use Rich pins. When you post products on Pinterest, the price changes and other adjustments will be automatically reflected on your pins. Also, if you pin a blog post, Rich pins are made to include information about its author, description and title. These little adjustments will make your content more seen and subsequently more popular. Moreover, if your goal is to generate sales using Pinterest, you should make sure that people see relevant information both on this social media platform and your website.
Create pins on a regular basis.
It goes without saying that you should post often to see engagement with your content. In case of Pinterest, just like any other social media network, you should invest time and effort to see the anticipated results. You shouldn’t expect any results from one pin, just like you wouldn’t expect it from a single blog post. In addition, as your brand receives a larger exposure, you should enhance your social media presence to boost customer loyalty and keep your audience engaged. You increase your chances of conversion, if you post regularly, as eventually people will move from Pinterest to your webpage.
Optimize your content for search.
Basically, Pinterest is a visual search engine. From this fact follows that you have to adjust your content for keyword related search. Also, by optimizing your content with suitable keywords, you have a much better chance to rank on other search engines. In order to optimize your content, you should consider including relevant keywords into your bio, pin descriptions, board titles and descriptions. When potential customers search online, there is a better chance they will discover your products or services if you adhere to Ben Givon’s piece of advice.
Connect your pins with the content on your website.
One of the most effective methods to drive traffic to your website is to create product or service related content for Pinterest and add a link to your website in the description. Of course, it is a good idea to create standalone content for Pinterest. This way there is a good chance that people will proceed from an image on Pinterest to your web resource.
Follow alike brands for inspiration, in addition to an option to re-pin images that correspond to your brand.
When the matter concerns Pinterest, every pin doesn’t have to be original branded content. You can pin images of other users and share them with your followers. Also, following other brands might increase traffic to your Pinterest profile and eventually your website. When you follow someone, you might be followed back in return and subsequently grow your audience. You can identify popular and trending content when you follow businesses like your own, and therefore enhance your strategy.
At the end of the day, developing a creative Pinterest strategy takes dedication and hard work. However, if you find Pinterest popular among your target audience, it is worth time and effort invested into creating quality content, as ultimately you should be able to increase brand awareness and drive sales.