Influencer marketing is a type of cooperation. A company collaborates with a powerful individual or celebrity to market something. It might be a product or service.
Influencer marketing is still alive and well. In accordance with Mediakix, “80% of marketers agreed that ROI from influencer marketing is similar to or greater than other marketing channels”.
However, I’ll admit, when influencer marketing first became a thing, I wasn’t positive if the trend will last as long as it’s. But I’ve been happily proven wrong over and over, as it continues to be a rewarding channel to purchase for e-commerce businesses of all sizes.
If you haven’t heard an influencer advertising can help you connect with new customers, drive sales, and grow your company. Let’s find how, by asking yourself the following questions.
Ben Givon’s top 4 questions to ask yourself before investing in influencer marketing
1.Do you actually know your clients?
Prior to buying any new advertising channel, it is crucial that you take a step back and consider who your clients are and what things to them. Understanding your clients and their motives can help you during the creation of your effort — what from choosing which platform to concentrate on and that influencer to employ to what type of content to make and promote.
2. What kind of person do you want to partner with?
Some of the most difficult things to understand when you are new to influencer marketing is that not all influencers are made equal. This was among the most frequent pieces of information I got when speaking with over a dozen seasoned entrepreneurs who’ve spent thousands and thousands of dollars employing influencers to help promote brands and products. Everybody said the exact same thing: You’ve got to actually understand who you are working with and how they will be able to assist you.
Things are not always what they appear. Influencers can purchase fake followers and make themself look larger and more popular than they are. Some societal websites are working to crack down on the issue, but it has not been completely resolved yet. You may waste a great deal of money hiring individuals that will not really have the ability to bring any type of value or ROI straight back to your small business.
The best method to prevent this would be to consider influencers as business partners, not only people that you pay to market products. If you reach out to an influencer and all they care about is getting paid, it is probably worth finding another person to work with.
3. What message do you try to send?
You can hire the most popular influencer in the world, but your efforts will be fruitless unless you’ve got a firm grasp on the particular message you are finally trying to deliver to your audience. Remember, you are partnering together to help you build relationships and develop trust with clients and not just to sell. To do so, you have to get a crystal clear idea of the message you are attempting to get through to individuals.
4. What do you consider as a success?
Influencer marketing isn’t a get-rich-quick strategy. It is not the gold reef that will cause an instantaneous influx of earnings once you go on your campaign. That is why it’s important to think of how else you’re able to monitor success on the way. You ought to be aware of prior to starting a campaign how you are going to measure success. Perhaps it’s associated with increases in engagement or traffic. Perhaps it is an increase in followers. Perhaps all you need is to align yourself with a renowned individual on your business that you understand your potential clients like and hope.
