Ben Givon: Make Sure Your Brand Is Resonating
Let’s discuss your company brand. How do you know it is resonating or not? Recent statistics demonstrate that brands that appear frequently across all mediums see that a revenue increase of approximately 23 percent. Do you want to know why? In this article, Ben Givon will help you to find out the answers.
What exactly does your brand stand for?
We hate to admit it, but we do not spend sufficient time on the particulars of the brand’s details once we’re launching the business to market. There is so much to do that the brand identity itself may get lost. Or you can believe you determined the brand since you picked a color palette and an overall voice tone for your website. But, what your brand actually stands for?
Consider firms that do branding very nicely. As an instance, Starbucks has a brand based on the community, Oreo has an identity-based on togetherness. You find the expression of those brands in their advertising — it is something that’s readily evident, that does not require the true verbal telling of what the brand is. So ask yourself do others can simply identify what your brand stands for.
Can your brand serve a need?
Apple, for instance, expresses it’s new linking the entire world through advertisements and advertisements showing how they could bring family and friends together for particular moments through their attributes. That really clearly serves a necessity.
Does your brand need changes to help to serve in a better way?
Have a look at exactly what your brand is representing now. After that, consider other imaginative directions it may take. Obviously, if your brand is currently resonating, do not fix what is not broken. Instead, consider ways your brand could reach more of their target audience’s pain points, encourage them where they want it most. Think over again what your brand stands for and why you began the business. In case the brand itself is good, how are you revealing what it’s to clients? How can your site copy explain exactly what you do? Which kind of advertising campaigns do you operate? A holistic approach for your own brand is needed to truly ensure that your brand is the very best it could be, and has been expressed how it could.
Finalizing, Ben Givon is sure the main thing about the brand-changes is that your customers and prospects should begin to develop new experiences with your brand, instead of just noticing a new color on your website.