Ben Givon about: How Affiliate Marketing Helps You To Grow Your Brand
What is affiliate marketing
Affiliate marketing is an advertising model with two main characters.
A publisher (affiliate) who sign up to affiliate program to promote and sell products on a commission-based payment. They use a unique link that sends traffics to the retailer’s websites.
A retailer (advertiser) creates an affiliate program and pays to a publisher commission per sale.
Everything starts with the right and achievable marketing strategy that works on developing your brand/your business through the internet.
Study your market and your customer and discover how to reach them.
Here are some reasons why you need affiliate marketing and how it helps you to grow your brand, according to Ben Givon:
- Improving your ROI
How much ROI you can get, depends on your affiliates you hired. You need to be careful of this because you don’t want them to deliver the wrong message to your customers. But the more promising affiliates you will take on board, the higher is your expected return.
2. Boosting your campaigns
Affiliates can boost your campaign while launching a new product. They might have a wider audience than the reach of your campaigns. Reward your top affiliates if you can by providing a special discount code. It can give them additional motivation and increase the conversion rate of your campaigns.
3. Providing social proof
Social proof is especially powerful considering your customers’ reliance on product reviews, suggestions and testimonials.
Te most of the shoppers read online reviews before making a purchase. And half of them have been influenced by a social media post or a blog review.
4 Increasing SEO
SEO is still important and you have to count on it.
Affiliate marketing can improve your SEO, through numerous backlinks to your site via your affiliate blogs, social pages and websites. This is effective if you dealing with higher-ranked affiliate partners.
Affiliate Marketing is one of the most productive ways by which you can grow your business, increase the sales of your products or services online.
