What TikTok Is?
TikTok, is a video-sharing social networking service. With the possible video length up to 15 sec but users also can combine multiple clips together for up to 60 seconds of total recording.
Who Is an Audience?
The app has it’s target audience that includes anyone between the age of 13 and 30, and about 41% of TikTok users are aged between 16 and 24.
How Can Brands Make the Most of TikTok?
Using TikTok for marketing is actually much simpler than you’d think and consists of 3 steps:
- Create your brands’ channel and upload videos relevant to your business.
- Motivate influencers to spread your content to a much broader, but better-targeted audience.
- Pay for ads on TikTok and create new campaigns.
TikTok might turn in to the coolest marketing channel if your brand is looking for a broad young audience.
Meet 3 ways to use TikTok in marketing by Ben Givon:
1 Advertise on TikTok
Like other social media platforms, TikTok is a great platform for creating ads:
Brand takeovers: These ads appear in the user’s feed before they see any other user content.
Native ads: These video ads play between user content and can be between 9 and 15 seconds long.
Sponsored hashtag challenges: Hashtag challenges are a big deal on TikTok. When there’s a new challenge millions of users can see it and join in.
Branded lenses: Design a TikTok filter. Users can select the lens when choosing a filter for their video and it’s live for 10 days.
In the world of white noise, consumers are becoming skeptical of ads, raw and fresh videos on TikTok can be a great way to showcase people using your brand in their everyday lives or to represent your business behind the scenes.
2 Hashtag challenges are an essential part of the platform and the TikTok community.
If you’re not yet a strong brand, you can also consider using influencers to help kickstart your challenge campaign. The challenges are all about recreation and iterating the video with some new ideas. All that you need is the right branded hashtag challenge and the rest is left to the TikTok community.
3 User-Generated Content has grown dramatically in popularity for online marketers over the latest few years. In various ways, it is the ultimate expression of user engagement. Apparently the best way to stimulate UGC on TikTok is to invite your followers to promote your brand or organization’s cause by creating and uploading proper content. This is a bit similar to a hashtag challenge, which, of course, involves users uploading videos of themselves doing whatever is asked in the challenge.
Remember that a TikTok audience is young people. It is might be not the best place to push actively for sales but to increase engagement and brand awareness is definitely the right channel.
