A Breakdown of Telegram Marketing with Ben Givon

Telegram is gaining traction in the world of marketing and its usefulness as a marketing tool can help boost your marketing campaigns to the next level. Telegram channels are effective marketing tools because they connect the brand and business with their audience and clients.

A Breakdown of Telegram Marketing with Ben Givon
Telegram Marketing with Ben Givon

Telegram, a cloud-based instant messaging and voice over IP service, stores all kinds of shared content without disrupting the overall performance of the device because of its cloud-based properties. This quality is extremely useful in the world of marketing as Telegram can send out content on a large scale.

In recent years, messenger apps have stolen some of the limelight from social networks. Telegram is the latest messenger app to take the world by storm. With its growing popularity marketers around the globe have been turning to Telegram to help boost their marketing reach and strategies.

Get started by creating your own Telegram channel

In terms of marketing, Telegram’s channel feature is a great way of putting your business campaign across to your target audience. A well-run and user-friendly Telegram channel can become a go-to place for sourcing information, and learning about the latest updates and offers.

According to Google Trends, searches for the Telegram messaging app have been on a steady increase. This, therefore, raises the question is there more to Telegram than meets the eye?

The answer to this question is yes. After two years of innovation and developing new features, Telegram has branched out with its functionality which has spurred its clients to record levels with roughly 200 million active monthly users.

Telegram’s founder Pavel Durov said: “Unlike other popular apps, Telegram doesn’t have shareholders or advertisers to report to. We don’t do deals with marketers, data miners or government agencies. Since the day we launched in August 2013 we haven’t disclosed a single byte of our users’ private data to third parties.”

“This was the reason why Telegram became the first messaging app to roll out end-to-end encryption to tens of millions of users in 2013. This was also the reason why Telegram became the first mainstream messaging app to fully open source its client code, and why Telegram became the first popular messenger to provide 100% open APIs for third party app and bot developers.”

So, once I’ve set up my Telegram channel how do I go about boosting its growth?

The expansion of a Telegram channel calls for a balance between unique and engaging content, correct timing of posts and effective branding by sharing a link to the channel.

Make sure you have a clear set of goals before starting so that you can create relevant and engaging content. Let’s have a look at some of the ways you can boost traffic to your Telegram channel:

You could use your own webpage and social media platforms to help promote your Telegram channel by featuring the link on each social network page that your business owns. Depending on your budget you could also use Facebook and Google ads to advertise your channel.

Adding your channel’s link to email signatures, and posts on social media can be a great way of increasing your channel’s exposure.

One of the most important elements for boosting your channel’s growth is quality content that your target audience will actively search for and find relevant. When visitors to your channel find the information and content relevant, they are more likely to stay and share with friends and family.

What are the benefits of using Telegram?

The main purpose of Telegram is to help connect people; so what better way to ensure users can trust the service to provide a safe and secure channel for communication than a double-layered encryption on both sides of the connection. This makes sure that any sensitive data and personal messages cannot be sold on to third-party organizations or advertising companies.

In recent years we have witnessed global tech firms and social media giants mixed up in data protection and regulations scandals, with Facebook having to pay a fine of 5 billion US dollars for failing to keep its users’ information private and allowing Cambridge Analytica, a UK political consulting firm, to gather millions of data from Facebook users, trust in social media at a vulnerable state, Telegram’s vow to keep things as secure as possible is something users are actively searching for.

One of Telegram’s features is that it gives its users the ability to create ‘supergroups’ and ‘groups’ which are ideal for small-scale businesses looking for a platform to communicate efficiently and securely, with the option of configuring admin roles and responsibilities.

Telegram also has a ‘secret-chat’ feature that utilizes end-to-end encryption for a secure communication channel.

Telegram channels are a great alternative to traditional blogs because they notify users of any updates and posts increasing the exposure and engagement chances of your content.

With the introduction of Telegram bots, the world of online marketing through communication channels is changing. Telegram defines its bot feature as follows:

‘Telegram is about freedom and openness — our code is open for everyone, as is our API. Today we’re making another step towards openness by launching a Bot API and platform for third-party developers to create bots.’

‘Bots are simply Telegram accounts operated by software — not people — and they’ll often have AI features. They can do anything — teach, play, search, broadcast, remind, connect, integrate with other services, or even pass commands to the Internet of Things.’

Telegram bots have recently been updated allowing you to generate invoices and take payments from clients. This could be of great benefit for companies selling products or services. The updated version also accepts a wide range of payment methods including apple pay.

Final thoughts — with its many features, Telegram can be a great and useful tool to have in your arsenal when trying to optimize and boost marketing campaigns to reach a wider audience. As its popularity grows and technology develops Telegram is definitely something you should not neglect if you want to make the most of your marketing strategy.

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.