TikTok and its usage trends have changed over time, that is evident, but the question is, is it time well spent? Ben Givon does the research.

TikTok has been around for a while now, and ever since its debut, the app was responsible for multiple months, chart-topping, which led to skyrocketing popularity. Generation Zed is the leading group that took over the app and made it their own, with over half of Gen Z consumers on TikTok.

On its way to social media greatness, TikTok experienced a lot of resistance with the “older” age groups and was perceived as juvenile and even trivial. In the last couple of years, TikTok has become one of the giants, infiltrating the millennial generations and largely expanding in value.

The…


Everyone is stealing feature ideas from TikTok. But the social media giant plays a trick on them all by copying Snapchat. Just kidding — it’s pretty standard that a social media company decides to add a story feature. TikTok finally arrived at this point, and the world is now graced with TikTok stories feature.

One of the first people to report on the novel addition was Matt Navarra on Twitter. A TikTok confirmation arrived soon after, as The Verge posed the question to the famous company.

Here’s the gist — apparently, some of the TikTok-based influencers got access to this…


Social media users feel inclined to share the posts they resonate with somehow or make them laugh, which is logical.

A popular misconception is that writing a successful social media copy is an easy thing to do. Three pillars of social media writing need to be applied: conciseness, relatability, and creativity. Ben Givon explores all the necessary steps to achieve content creation greatness and make shareable content ready-made to go viral. It’s not as complicated as it might seem, and creating a perfect brand image won’t be such an issue after exploring the contents of this article.

Try thinking about when was the last time you came across a quality post, like a funny tweet or a good IG post…


Ben Givon conducted a survey to find out why users most commonly subscribe to a YouTube channel.

As of today, YouTube has over two billion active users, and thereto it is expected to increase its customer base to three billion in four years. YouTube is among the fastest-growing social media platforms on the internet. Moreover, it facilitates growth for businesses. You must be wondering about the ways to grow your channel to have a greater impact on your business. Ben Givon conducted a survey to find out why users most commonly subscribe to a YouTube channel. After that, Ben Givon arranged the received data to provide you the most thorough insight for better customer acquisition.

1. Develop…


With more than a billion active users and more than 500 million on Instagram Stories alone, Instagram is here to stay and won’t be so easy to dethrone.

For a while, it seemed as if TikTok had stolen the thunder from Instagram when it comes to social media stardom, but Instagram is and will continue to be, for the time being, the main focus of marketers. With more than a billion active users and more than 500 million on Instagram Stories alone, Instagram is here to stay and won’t be so easy to dethrone.

Even though younger generations slowly but surely claim more buying power and are located mainly on TikTok, Instagram’s reach and engagement remain incredibly high. …


There are always new, up-and-coming star apps in the social media sky, making it challenging for existing platforms to adapt to the trends and maintain audience attention.

The tone and overall interaction that is done through social media have changed drastically over the past year. Ever since 2020 began with all of its terrors, our voices became more amplified with social apps, and that content stood as proof of those actions. The pressure was on for how and when we should post. Changes in consumer behavior brought on by the pandemic made it crucial for brands to recognize them and apply necessary tweaks to keep the effectiveness and audience interaction going.

There are always new, up-and-coming star apps in the social media sky, making it challenging for…


If you have been building your email list already, or maybe you need fresh ideas, here is a helpful post by Ben Givon on the topic.

Unfortunately, we have to start with some bad news. Almost every email marketing database dilapidates by around 20% every year. People change their email addresses as they change their workplaces, click “unsubscribe” to your emails, or change their email provider. It is your responsibility to grow your email list and add new contacts. If you have been building your email list already, or maybe you need fresh ideas, here is a helpful post by Ben Givon on the topic.

1. Be creative when you design your email content

Your content should be remarkable if you plan on preserving your audience…


Even though tidal trends such as audio social and TikTok impersonator apps keep sweeping the social media scenery, mainly Instagram, Youtube and Snapchat, monthly reports show the original still being number one, holding on to its dominance on the monthly app download listing for the fourth month of 2021. The listings show TikTok holding the leading position on the Overall Downloads and App Store Downloads charts while being second on the Google Play Downloads chart. Ben Givon explains why TikTok remains on the throne, despite the rising concerns and controversy behind the app.

Despite the fact that it was banned…


Ben Givon is here to introduce you to the tips that should help you create Instagram content that yields value.

Do you use Instagram to sell your products? Are you in need of ideas to expand your online exposure and boost sales? In this post, Ben Givon will give some recommendations on how to sell more on Instagram, also if you haven’t set up Instagram check out.

Shops on Instagram and shoppable posts matter for businesses that sell products. These instances of Instagram offer a full-fledged shopping experience within the app where consumers can learn about new products, and in some countries, they can even complete their purchases without leaving Instagram. The businesses that don’t have access to the in-app…


In this article, Ben Givon will cover a number of useful strategies that will help you turn your audience into traffic for your business.

As you have probably guessed, Pinterest is a platform to engage with new audiences. This social media has more than 200 million users. And almost every user uses this resource to make more informed purchasing decisions. Clearly, there is a big difference between succeeding on Pinterest and using it. If you see that your audience on Pinterest increases, you might want to consider converting this audience into leads.

In this article, Ben Givon will cover a number of useful strategies that will help you turn your audience into traffic for your business.

Use keywords when you create boards.

If you…

Ben Givon

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.

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