If you’re a Facebook advertiser, you should take a pen and paper and take note! At the end of September, Facebook has made it official that changes are being made in how the app lays out audience reach for ads. …


TikTok and its usage trends have changed over time, that is evident, but the question is, is it time well spent? Ben Givon does the research.

TikTok has been around for a while now, and ever since its debut, the app was responsible for multiple months, chart-topping, which led to skyrocketing popularity. …


Everyone is stealing feature ideas from TikTok. But the social media giant plays a trick on them all by copying Snapchat. Just kidding — it’s pretty standard that a social media company decides to add a story feature. …


Social media users feel inclined to share the posts they resonate with somehow or make them laugh, which is logical.

A popular misconception is that writing a successful social media copy is an easy thing to do. Three pillars of social media writing need to be applied: conciseness, relatability, and creativity. Ben Givon explores all the necessary steps to achieve content creation greatness and make shareable content ready-made to go…


Ben Givon conducted a survey to find out why users most commonly subscribe to a YouTube channel.

As of today, YouTube has over two billion active users, and thereto it is expected to increase its customer base to three billion in four years. YouTube is among the fastest-growing social media platforms on the internet. Moreover, it facilitates growth for businesses. You must be wondering about the ways…


With more than a billion active users and more than 500 million on Instagram Stories alone, Instagram is here to stay and won’t be so easy to dethrone.

For a while, it seemed as if TikTok had stolen the thunder from Instagram when it comes to social media stardom, but Instagram is and will continue to be, for the time being, the main focus of marketers. …


There are always new, up-and-coming star apps in the social media sky, making it challenging for existing platforms to adapt to the trends and maintain audience attention.

The tone and overall interaction that is done through social media have changed drastically over the past year. Ever since 2020 began with all of its terrors, our voices became more amplified with social apps, and that content stood as proof of those actions. The pressure was on for how…


If you have been building your email list already, or maybe you need fresh ideas, here is a helpful post by Ben Givon on the topic.

Unfortunately, we have to start with some bad news. Almost every email marketing database dilapidates by around 20% every year. People change their email addresses as they change their workplaces, click “unsubscribe” to your emails, or change their email provider. It is your responsibility to grow your email list and…


Even though tidal trends such as audio social and TikTok impersonator apps keep sweeping the social media scenery, mainly Instagram, Youtube and Snapchat, monthly reports show the original still being number one, holding on to its dominance on the monthly app download listing for the fourth month of 2021. The…


Ben Givon is here to introduce you to the tips that should help you create Instagram content that yields value.

Do you use Instagram to sell your products? Are you in need of ideas to expand your online exposure and boost sales? In this post, Ben Givon will give some recommendations on how to sell more on Instagram, also if you haven’t set up Instagram check out.

Shops on Instagram…

Ben Givon

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.

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