Ben Givon is here to introduce you to the tips that should help you create Instagram content that yields value.

Do you use Instagram to sell your products? Are you in need of ideas to expand your online exposure and boost sales? In this post, Ben Givon will give some recommendations on how to sell more on Instagram, also if you haven’t set up Instagram check out.

Shops on Instagram and shoppable posts matter for businesses that sell products. These instances of Instagram offer a full-fledged shopping experience within the app where consumers can learn about new products, and in some countries, they can even complete their purchases without leaving Instagram. The businesses that don’t have access to the in-app…


In this article, Ben Givon will cover a number of useful strategies that will help you turn your audience into traffic for your business.

As you have probably guessed, Pinterest is a platform to engage with new audiences. This social media has more than 200 million users. And almost every user uses this resource to make more informed purchasing decisions. Clearly, there is a big difference between succeeding on Pinterest and using it. If you see that your audience on Pinterest increases, you might want to consider converting this audience into leads.

In this article, Ben Givon will cover a number of useful strategies that will help you turn your audience into traffic for your business.

Use keywords when you create boards.

If you…


Remix in Reels makes it possible to create your own Reel alongside an existing one.

After the beta testing of the new Reels feature on certain users was completed, Instagram launched the brand new Remix option for Reels. This new feature allows users to add their personal take on to existing Reels clips, which can potentially help with creating and fueling content trends on Instagram. This novice option is hauntingly similar to TikTok’s Duets option, which was one of the main reasons the said app has skyrocketed to fame.

Remix in Reels makes it possible to create your own Reel alongside an existing one. The effective interaction with other users is enabled with this option…


Ben Givon is here to help you find a brand name that reflects your company’s visions and values.

Is it a mystery to you where good brand names come from? Sometimes it is a moment of truth, and sometimes it is a long and tedious process of strategic thinking. Ben Givon is here to help you find a brand name that reflects your company’s visions and values.

No matter the field your company is in, your company’s name is an essential component of your brand. It will represent everything you do, and your company’s identity will be built around it. You need a memorable and unique business name that will make you stand out from your competition and…


Instagram Lite will take up only 2MB to download on Android in contrast with 30MB required for the full sized version of the application.

The latest announcement by Facebook confirmed that its revamped version of the Instagram Lite App will be available in 170 additional regions, after the initial launching in India took place back in December. The project was originally shut down in May last year without a complete explanation behind the decision to abandon the two-year-long project. With the pandemic limiting socializing and people subsequently looking for new ways to connect, Facebook revisited the idea; something that led to the development of this advances, more tight version of IG Lite.

Instagram Lite will take up only 2MB to download on Android in…


A social media network that made quite a splash in the social media waters recently is most definitely Instagram and the introduction of the Shopping feature. Business accounts received quite an uplift with this feature, prompting brand accessibility and turning business accounts into shoppable storefronts. A shortcut which links potential customers to the brand more easily, allowing a more direct connection to the offered products. How does it work exactly and how can you use it to your advantage? Ben Givon has the scoop.

Ben Givon Social Media
Ben Givon Social Media

Brands and stores are now able to tag their products on posts — as easy as…


Ben Givon emphasizes that retaining your existing customers is crucial to the success of your business.

If you ask any businessman what is their professional goal, they will most likely tell you that they want to see their company grow. When you consider growth you might think about attracting new customers. While bringing new customers is always good, you should also consider your existing clientele. Retaining high-value customers can help you with your growth plans.

It depends on various factors that make your business unique, but acquiring new customers can cost you up to 20 times more than retaining an existing customer.

There are many benefits to customer retention, as it is important to the overall…


SEO helps identify user’s intent when searching on Google or other search engines. The SEO strategy comprises the process of structuring website content by themes. By means of optimizing website content around topics and keywords within that topic, you can boost your expertise from the perspective of a search engine and rank successfully for long-tail keywords in relation to the topic, as Ben Givon points out.

There are three types of SEO that SEO professionals work with:

  • Technical SEO: This SEO is directed at a website architecture, reviewing the backend and defines the website’s technical set up. …

In this article Ben Givon speaks about trends for the upcoming year.

Soon we will say goodbye to 2020 and hopefully to the global pandemic that affected almost every industry. So what will 2021 bring to the digital marketing world? Here are our expectations. In this article Ben Givon prepared predictions for the upcoming year, so you will be ready when the time comes.

SEO boosts organic Instagram visibility.

As you might already know, it has been announced that Instagram will be more search friendly. It is possible to search for a keyword without hashtags and relevant content will appear. Bigger reach on posts is expected, so make sure to include relevant…


Ben Givon Social Media
Ben Givon Social Media

If you are one of those people who spend most of their time online, you’ve surely noticed by now the increasing number of individuals, so called internet celebrities with sponsored posts and product placements promoting a business or brand. The biggest marketing trend in the past 5 years, influencer marketing is here to stay and adapt to the ever changing market requirements. Social media influencers are people who use social media channels such as Instagram, Twitter, YouTube, Facebook etc. to create promoted content. The secret behind this marketing strategy is hiring an influencer to increase interactions with their target audience…

Ben Givon

Ben Givon is the key writer and blogger for various internet sites. A recognised expert in the fields of online marketing and branding.

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